Integration of Smart Features: With the growing popularity of smart wearable devices, the European market sees an increasing demand for sportswear with features such as activity tracking, temperature regulation, and antimicrobial properties. It is estimated that by 2025, around 40% of sportswear will incorporate smart fabric technology, providing athletes with more practical functionalities.
Fashion and Function Combined: Men's sportswear is no longer solely focused on functionality. More and more designs are incorporating fashion elements. Sportswear brands are collaborating on cross-border designs to launch collections that blend comfort with street style, attracting younger consumers.