It can work for both, depending on how prepared the brand is. Established brands with tech packs, measurements, fabric details, artwork, trims, and packaging requirements can usually follow an OEM development path. Growing brands with reference images, market direction, product ideas, or a partial SKU plan may benefit more from ODM support. For hybrid training wear, ODM can help organize product mix, fabric direction, fit targets, sample priorities, and collection consistency before the project moves into production planning.